ASH & CO. VIRTUAL
SERVICES GUIDE
CLIENT QUOTE
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
CUSTOM SUPPORT — JUST FOR YOU
At Ash & Co. Virtual, I organize my service offerings into three core pillars. Each pillar is designed to address a specific area of your business, so you get targeted, high-impact support exactly where you need it most.
Each of these pillars can be combined or scaled to fit your unique needs—whether you’re a solo creator, entrepreneur or running a small team.
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From email triage to website upkeep, Operational Management covers all the backend tasks that keep your business humming.
Key Responsibilities & Examples:
Email & Inbox Management
Prioritizing and responding to customer inquiries
Crafting and sending proposals or follow-up messages
Setting up automated email flows
Calendar Coordination & Travel Logistics
Booking meetings, team calls, and community events
Managing reschedules and cancellations with clients
Planning and booking flights, accommodations, and ground transport
Web & E-commerce Support
Updating website pages (text, images, links) on platforms like Squarespace or WordPress
Integrating Printful/Shopify product listings, pricing, and descriptions
Monitoring and fulfilling orders, troubleshooting checkout issues
Installing simple site plugins (e.g., chat widgets, lead-capture forms)
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From rough cuts to repurposed clips, Creative Support ensures your brand voice comes through clearly and consistently across every channel.
Key Responsibilities & Examples:
Short Form Video Editing
Transforming raw TikTok or Reel footage into polished, attention-grabbing clips
Adding brand intros/outros, lower thirds, and captions
Content Repurposing
Extracting 15- to 60-second segments from long-form videos for social
Designing quote graphics or static posts from video transcripts
Social Media Strategy & Scheduling
Analyzing performance data to recommend optimal post times and formats
Building and managing a monthly content calendar
Scheduling posts, monitoring engagement, and flagging trends for you to capitalize on
Copy & Caption Writing
Crafting on-brand captions with CTAs that drive comments, shares, and saves
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Whether you need a one-off launch or a repeatable workflow, this pillar covers higher-level initiatives that set you up for long-term success.
Key Responsibilities & Examples:
Workflow Design & Automation
Mapping out a ClickUp board for your content-production pipeline
Creating Zapier to auto-move tasks between apps
Standard Operating Procedures (SOPs)
Documenting step-by-step guides for onboarding new clients or team members
Building a “launch checklist” template you can reuse for every product or event
Branded Templates & Assets
Designing proposal decks, one-pagers, or PDF lead magnets in Canva
Creating email signature banners or social-media highlight icons in your brand palette
Campaign & Event Coordination
Managing the timeline, deliverables, and vendor communications for a product launch
Coordinating virtual or in-person events, from RSVPs to post-event surveys
DIGITAL TOOLKIT
PORTFOLIO
"I already see you taking away lots of stress and making things easier."
"You’re so good at what you do!! 🤍"
"I already see you taking away lots of stress and making things easier." "You’re so good at what you do!! 🤍"
"You’re a beast. Thank you Ashley. 🤝🏽"
"Thank you for organizing my life."
"You’re a beast. Thank you Ashley. 🤝🏽" "Thank you for organizing my life."
RETAINER PACKAGES
Monthly retainers start at $1,600 for Light Support and run to $3,200+ for Ultimate Co. Pilot.
Every package is custom built — final pricing, hours, and scope will be tailored to your exact needs.
Investment Range
Light Support
Basic admin + social snippets
Light, high-impact help to cover your basics.
Scope of work during the week could look like:
Operational Management
Email triage & priority responses
Weekly calendar updates, manage meetings, travel logistics bookings up to 1×/mo
Creative Support
Edit 1–2 short-form videos
Repurpose content into 3 social posts
Schedule posts & add captions 2–3×/wk
Systems & Special Projects
Maintain your content calendar
Update one SOP or checklist
Troubleshoot simple task handoffs
40 hours per month split evenly to equal 10 hours per week.
Growth Partner
Balanced ops & social lift
A balanced blend of ops + creative to fuel your next phase.
Scope of work during the week could look like:
Operational Management
Full inbox management & client follow-ups
Weekly calendar updates, manage meetings, travel logistics bookings
Basic website edits
Creative Support
Edit & publish 4–6 videos/mo
Build a monthly content calendar + analytics check-in
Write on-brand captions & CTAs
Systems & Special Projects
Map and document one end-to-end workflow
Create branded templates (proposals, one-pager)
Assist with campaign or event coordination
60 hours per month split evenly to equal 15 hours per week.
Ultimate Co. Pilot
End-to-end operations, creative & systems
End-to-end, white-glove support so you never miss a beat.
Scope of work during the week could look like:
Operational Management
Complete email & calendar oversight
Manage meetings & travel logistics as needed
Full website & store maintenance
Creative Support
Produce, edit & schedule 8–10+ videos/mo
Deep-dive analytics, trend insights & strategy pivots
Write and send newsletters or campaign emails
Systems & Special Projects
Design comprehensive workflows
Develop branded templates and process guides
Lead product/content launches or events
80+ hours per month split evenly to equal 20+ hours per week.
READY TO CO-CREATE YOUR PERFECT PACKAGE?