“Co.” in Ash & Co. Virtual isn’t shorthand for “company”—it’s a commitment to collaboration.

Your goals become my mission.

I learn your style, anticipate your needs, and co-design workflows that keep your business humming. From email and calendar management to social-media strategy and everything in between, our collaboration ensures your operations run smoothly while you stay focused on what you do best.

Hand off the day-to-day and reclaim time for creativity and growth. If you need a trusted partner to organize your business, manage your daily flow, and help you show up online

— you found your Co. 🩶

Meet Ash:
The Face Behind Ash & Co. Virtual

  • Ashley Metoyer

    Creative Operations Partner | Founder

    “As a Creative Operations Partner, I’m more than an assistant—I’m a strategic teammate who combines high-level operational expertise with creative execution to help entrepreneurs, business owners and content creators thrive.”

Why I’m Your Ideal Co.

After ten years on the front lines of customer service, four of those spent managing a variety of multi-million-dollar Starbucks stores, I have mastered the art of keeping things running smoothly.

My Starbucks foundation sharpened my operational acumen—from staffing and inventory management to community event planning—even earning a Manager of the Quarter nomination for people-first leadership under pressure.

Today, as a Creative Operations Partner at Ash & Co. Virtual, I specialize in streamlining complex days for busy professionals, entrepreneurs and content creators.

My secret?

Rigorous operational expertise honed at Starbucks, fused with a creative spark; transforming chaotic workflows into smooth, repeatable successes.

Off the clock, you can find me exploring trails with Kai, my two-year-old husky mix, jet-setting to new destinations, or making memories with family and friends.

Core Expertise

  • Executive Operations
    Email triage, inbox management, calendar coordination, travel logistics, client communications

  • Web & E-commerce
    Website edits, Printful/Shopify integrations, order support, online store maintenance

  • Content & Social Strategy
    Rough video editing, content repurposing, analytics-driven posting plans, social-media scheduling

  • Systems & Special Projects
    Co-designing custom workflows, building automations, and managing product launches, campaigns, and events

Professional Highlights

  • Creative Operations Partner | Founder | Ash & Co. Virtual

  • Virtual Assistant | Sonder Virtual

  • Store Manager | Starbucks Corporation

  • Assistant Manager | Starbucks Corporation

Achievements & Certifications

  • Nominee, Store Manager of the Quarter | Starbucks Corporation

  • Licensed Esthetician | Salon Success Academy